This song is written specially for the show as the Host Broadcaster, BTRC, the European Broadcasting Union (EBU) and UNICEF have united to organise this year’s Junior Eurovision Song Contest together.
“This year, we'd like to turn the attention to disabled children. In Europe they are called "special kids". It means they are not different from us, though, they need just a little more of our care", said Elena Gomalinskaya, the Assistant Executive Producer of the 2010 Junior Eurovision Song Contest.
These “special kids” can come to the Minsk Arena and they’ll have places equipped for them. Children from different Belarusian cities will get free tickets to the Dress Rehearsal and the Show.
“We will also transfer all the profits of televoting in different participating countries to the account of UNICEF. It means that each of us can help these “special kids!” Gomalinskaya underlined.
UNICEF will conduct a number of charitable actions within the limits of the project. The Host Broadcaster, BTRC will prepare a documentary film about the activity of United Nations Children's Fund in Belarus which all Participating Broadcasters of the 2010 Junior Eurovision Song Contest will show.
Dmitry Koldun represented his native Belarus in the 2007 Eurovision Song Contest with the song Work Your Magic and achieved the highest ever placing for the country - sixth.
The 2010 Junior Eurovision Song Contest will be held on the 20th of November in Minsk, capital of Belarus.